With NBA All-Star Weekend only a week away, Adidas has created a viral video to promote the lightest-ever footwear and apparel lines.The video strategically encourages viewers to visit the Adidas website and YouTube page and gives an incentive for consumers to share.This genius marketing move allows viewers to watch a 30-second spot featuring NBA star Dwight Howard.When consumers share the content, they will be given more to watch.Building interactive content is difficult, but this strategy is sure to be a success.To watch your 30-second spot, click below.To see more, you know what to do!
The International Olympics Committee (IOC) is in the midst of “The Best of Us Challenge” where viewers are challenged to out do their favorite athletes in out-of-the-ordinary and wacky activities. Viewers are encouraged to submit videos in hopes of not only besting the athletes, but also winning signed merchandise or a trip to the Vancouver Winter Olympics. Viewers could also create and submit their own challenge.
This campaign reaches consumers through multiple social media outlets: facebook fan page, twitter and youtube, which is the platform for the campaign.
If you think you beat Michael Phelps by hitting more than twelve 5-foot puts in 60 seconds or you can pick up and carry more tennis balls than Rafael Nadal in 30 seconds, check out these video challenges and submit your entries! (Off the record, I did beat Barbara Kendall in her challenge by drawing 34 smiley faces in 30 seconds—she got 24 ☺ )
(Rafael Nadal’s Tennis ball pick up after the jump)
With the premiere of “The Twilight Saga: New Moon” right around the corner, Volvo has created a website, WhatDrivesEdward.com, where consumers can enter to win tickets to the premiere of the movie, meet the cast, and receive their very own Volvo XC60, the exact car that vampire Edward Cullen drives in the movie.
The new Volvo is featured throughout The Twilight Saga. It is apart of Edward’s character. The movie portrays him as an affluent teenager who drives the nicest car in the school parking lot. He rides in style, and he also happens to ride in a car that can go faster than any other on the road. Edward Cullen makes the Volvo XC60 look like a million bucks, similar to the effect that James Bond had on the Aston Martin. It is pretty much a guarantee that every teenage girl who sees the movie will be begging her parents for the same car that dreamy Edward drives.
As part of its new “Open Happiness” campaign, Coca-Cola will send three “Happiness Ambassadors” on a year-long expedition to 206 countries (where Coca-Cola is present). After extensive search, Coca-Cola has narrowed its ambassadors to 3 teams of 3. Beginning today, 10/21/09, consumers are encouraged to go online and vote to determine who the three travelers will be.
The chosen bloggers will explore different cultures while blogging, posting updates on Twitter, adding videos to YouTube, and uploading pictures to Flickr in hopes to generate talk and buzz around the happiness campaign. The ambassadors will meet with locals and learn about their culture while uncovering what makes people happy. They will even take part in the Vancouver 2010 Winter Olympics, FIFA World cup in South Africa, and the World Expo 2010 in Shanghai, all of which Coca-Cola sponsors.
According to a recent ComScore study, “Online video reached another all-time high in August with more than 25 billion videos viewed during the month.” Google Sites dominated the charts with more than 10 billion videos viewed (YouTube accounting for 99% of the Google videos).
In tribute to YouTube blowing away Microsoft, Viacom and Hulu, yet again, we thought we’d share “The Hundred Greatest Hits of YouTube” in one hilariously funny video:
Topping the Viral Video Chart, this video mash-up has almost 1.5 million views to date.
What could possibly cause Brazilian soccer fans and Argentinean soccer fans to put their differences aside and collectively enjoy their sport? Adidas’ new series of soccer videos seems promising. Buenos Aires based agency, Brandigital, launched a new digital campaign for three new models of Adidas soccer shoes, each featuring a different star player. The series of videos, one of which stars Brazilian soccer player Falcao battling Argentinean soccer player Buonotte in a juggling contest, has appeared in more than 60 blogs, web portals and digital-media spots. They have generated more than 400 comments, were embedded more than 50,000 times each, played more than 150,000 times (in less than a month) and have been seen by more than a million viewers. In just over 48 hours, the series of videos had more than 30,000 visits. A second video in the series stars Argentina’s “most acclaimed and controversial football players,” Riquelme showing off his dribbling skills while being “shot at with paintballs.”
Skimming through my go-to blogs, I found a fairly important study published recently concerning advertising rates on broadband and on air. The first article, CBS’ Poltrack: Online Video Could Be More Valuable Than Live TV, summarizes a breaking report compiled by CBS’ in-house research arm on landscape of online and broadcast content...
Walking the streets of New York City, you are constantly bombarded with various forms of guerilla marketing---whether it’s someone chasing you down the street or a message written in chalk on the sidewalk. Nike has taken the “chalk on the sidewalk” phenomenon to the next level. Deeplocal and StandardRobot have created the Chalkbot for the Nike Livestrong campaign in support of The Lance Armstrong Foundation’s fight against cancer. This innovative robot allows people to send 40 character text messages, emails or tweets to be painted on the road of the Tour de France.
In the video below, the Nike Chalkbot team answers the question, “What is a Chalkbot” and explains how the campaign uses the road as a canvas. Billions of people are able to see, experience and react with the words that are printed on the path. The physical messages allow the users to be more connected to the message and share their “hope, inspiration and encouragement” with the world.
by
Kevin Barwin – VP Business Development, Overlay.TV
TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.
Ever since groups of shoppers crowded around shop windows to catch a glimpse of the first television set, video has been a staple of advertising. And why not? Television was the advertiser’s first opportunity to combine the power of visual imagery that was found in print with the persuasive selling power of radio...
Being a huge sports fan, I not only browse ESPN.com for the latest updates on scores, but I also find editorials about various players or teams fascinating. Last week, I came across a lengthy article written by Wright Thompson about President Obama’s affinity and passion for basketball and how it influences “Washington’s most influential.” The article, “The Power Game,” discusses how the most powerful political figures and businessmen are brushing up on their basketball skills to prepare for the slight chance that they will be able to ball with the President.
Baron Hill, democratic member of the House and Indiana high school basketball legend, expressed his interest, stating: “I stayed away from the game and here I am shooting hoops again. And it's because of him. If I ever have an opportunity to play with him, I want to be able to halfway get around that court well enough…”
(Doug Mills/ The New York Times)
President Obama presents a young and fresh approach to the White House and the presidency. He’s not only breaking down cultural and racial barriers, but he is also revolutionizing the way business is done in D.C…
I’ll come right out and say it: I’m a Taylor Swift fanatic.
While the 19-year old pop-country star has worked her way into the hearts of many a teeny bopper over the last two years, she’s also successfully crossed the divide into mainstream pop charts without missing a beat.
Swift’s second album, “Fearless” debuted at No. 1 on Billboard’s Top 200 Albums and, bolstered by her self-maintained (although expertly skinned) MySpace page (complete with amateur-esque YouTube videos) she has become the breakout country music princess of social media…
UPDATE: Too much negativity and offensive remarks forced Skittles Twitter page to come down from their homepage. Looks like Facebook is stepping up its role sooner than you think.
I’m sure news of Skittles.com has just about reached every person in packaged goods, marketing, and advertising industries, and by now posting about it seems almost too ordinary. While the new Skittles.comis certainly taking a lot of credit for being a first mover as a packaged good brand, its interface is not as user-friendly and intuitive as its predecessor Modernista.com (an ad agency). And while the buzz is overwhelmingly about Skittles, it’s important to realize just how important of a role each social media site plays to promote the brand. Twitter = real time brand pulse. Wikipedia = library of facts on brand and products. Facebook = community of fans to receive all forms of brand messaging. Flickr = library of photos that portray the beauty of Skittles. YouTube = video content to entertain.
As Doug Scott puts it, "This is the kind of distributed content strategy we need to be pursuing for our clients."
We’ve all seen ripped clips of “Saturday Night Live” and amazing sports highlights on YouTube. In fact, if you did a search, you could see clips from the Oscars moments after the live show.
If YouTube takes advantage of the potential advertising opportunities, it will generate undiscovered revenue. YouTube’s ads are mostly contextual overlays, a.k.a. normal, generic ads that have poor digital video streaming quality to them. It appears that this may change soon...
As part of its new “Refresh Everything” campaign, Pepsi launched a “Dear Mr. President” social media initiative to encourage people to share their thoughts on the new presidency. People were able to upload their videos on YouTube, www.refresheverything.com, and via web 2.0 banners. Celebrities like Eva Longoria, Jeff Gordon, Will.i.am, Lady Gaga (and many more) have all recorded their own video letters to the President.
Now if Pepsi can just get President Obama to view ALL the videos…
In the world of web video, 3 minutes is seen as the magic number—the default length producers presume people are prepared to sit through. In the November 2008 “Screens Issue” of the New York Times Magazine, Kevin Kelly made mention of this common denominator, asserting that “ever-present screens have created an audience for very short moving pictures, as brief as three minutes.”
OgilvyEntertainment combines the global resources of an integrated marketing agency with the creative genius of best-of-breed entertainment companies to create compelling content that produces real business results.
