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Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback. BRANDED ENTERTAINMENT NEWS Where Hollywood Meets Reality Branded content is struggling to find its footing. There is an oversupply of content and very little advertising dollars. AdWeek (6/15/2009) Gaming Goes Broad No longer are video games confined to the enthusiast set; rather, gaming is a mass-market entertainment industry. Brands that integrate themselves effectively within a high-profile game can garner substantial publicity. SMM (6/16/2009) TellX Unveils “Active Video” Technology The TellX Active Video-enabled DVD offers advertisers and brands the opportunity to have a direct presence on entertainment content on DVDs. Viewers can interact with the scenes in the film. BusinessWire.com (6/15/2009) Darfur is Dying – Using Digital Games as Journalism New York Times Op-ed columnist and co-author Nicholas Kristof views online games as a potent force for engaging mass audiences. Darfur is Dying is a free game supported by MTV. 3 Minute Ad Age (6/9/2009) Pizza Hut Cooks up In-Store Video Net for Rebranding Pizza Hut is rebranding its locations as The Hut. They are launching an in-store digital video network called Hut TV. It is a way to engage customers and enhance the in-store experience by entertaining customers. Media Week (6/8/2009) New Subway-Sponsored 'Fit to Boom' MSN and sister news site MSNBC.com have joined forces to launch Fit to Boom, an original series that features a group of baby boomers who have recently embarked on major, health-driven life changes. Fit to Boom is being sponsored by Subway. THR (6/7/2009) AD INDUSTRY NEWS 3D Ads on Magazine Covers Popular Science magazine created a cover sponsored by GE that displays flash-based imagery to promote articles about energy. See what other companies are doing: Skittles, Papa John’s and LivingSasquatch.com. NYT.com (6/11/2009) Property Consulting Group to Enhance Chicago Airport Experience A partnership between Property Consulting Group and Airport Marketing Income has allowed PCG to develop branded entertainment areas and events throughout O’Hare International Airport and Chicago Midway Airport, which allows brands to create positive messages to the 95 million-plus passengers that pass through Chicago annually. Yahoo! Finance (6/9/2009) Why Advertising isn’t that Important to YouTube YouTube isn't as beholden to Madison Avenue as once thought, and can afford to pay the kind of licensing fees that the record labels and media companies hope to extract for their content. Ad Age (6/17/2009) Social Network, TV Network: Did You Tweet? Viacom’s efforts to create a social-networking universe all its own, fueled by the belief that its particular sway with viewers could translate into a viable challenger to MySpace and Facebook was largely unsuccessful. NYTimes.com (6/11/2009) ENTERTAINMENT NEWS PlanetOut, Here Networks Merge Here Networks completed a merger with the struggling PlanetOut to create a new company called Here Media. Here targets the LGBT population through magazines and Films. THR (6/17/2009) Entertainment Spending on the Rise Global entertainment and media spending will rise to $1.6 trillion in 2013, amounting to 2.7% compound annual growth driven by digital gains. But U.S. gains will underperform the worldwide trend, with the domestic entertainment and media market expected to grow at a 1.2% compound annual growth rate to reach $495 billion in 2013. THR (6/16/2009)
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